Privacy Policy
Last Updated: January 2026
gml-phase4.com ("we," "us," "our," or "Company") operates the King Casino affiliate website. We are committed to protecting your privacy and ensuring transparency about how we collect, use, and process your personal data. This Privacy Policy explains our practices in compliance with the UK General Data Protection Regulation (UK GDPR) and relevant British privacy laws.
Information We Collect
We collect the following types of personal information:
- Personal Identification: Name, email address, phone number (if voluntarily provided)
- Technical Data: IP address, browser type, device information, operating system
- Cookies: Unique identifiers stored on your device for tracking and functionality
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns
- Location Data: Approximate geographic location derived from IP address
How We Use Information
We use collected information for the following purposes:
- Conducting analytics to understand user behaviour and improve site performance
- Affiliate tracking to monitor referrals and commissions from casino partners
- Site improvement, personalisation, and optimisation of user experience
- Fraud prevention and security monitoring
- Compliance with legal obligations and regulatory requirements
- Marketing and promotional communications (only with your explicit consent)
Cookie Policy
Our website uses cookies to enhance functionality and track user behaviour. Cookies are small data files stored on your device.
Types of Cookies:
- Essential Cookies: Required for basic website functionality
- Analytical Cookies: Track user behaviour for performance analytics (Google Analytics)
- Affiliate Tracking Cookies: Monitor referrals to casino partners and commission tracking
- Marketing Cookies: Used for advertising and retargeting purposes
Cookie Opt-Out: You can disable non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to external casino and affiliate websites. We are not responsible for the privacy practices of third-party websites, including our casino partners. We recommend reviewing the privacy policies of any linked sites before providing personal information. Your interactions with third-party websites are governed by their own privacy policies, not ours.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data (subject to legal obligations)
- Right to Restrict Processing: Limit how your data is processed
- Right to Data Portability: Receive your data in a structured, commonly used format
- Right to Object: Oppose processing of your data for specific purposes
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Typically:
- User account data: Retained for the duration of your relationship with us, plus 3 years
- Analytical data: Retained for up to 26 months
- Affiliate tracking data: Retained in accordance with affiliate programme requirements (typically 12-24 months)
- Legal and compliance records: Retained as required by UK law (typically 6 years)
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:
Email: [email protected]
Website: gml-phase4.com
Jurisdiction: United Kingdom
If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.